The bane of most soap and body care businesses. Packaging. Omg. What containers? What labels? Colors? No colors? Font. Size of font. Placement. Wording.
Soap packaging: Cigar bands? Shrink wrap? Boxes? Clear labels? No labels? Boxes again? No boxes no shrink wrap. Glassine bags? No? Yes?
And here we are 2018. 16 years later. Shift from shrink wrap to boxes. Shift from those boxes to blank boxes like my boxes from years ago ... and now? Maybe back to the printed ones? Maybe if the price is right.
I dunno. Ahhh business.